Frye opened the doors to his very first store, paving the way for countless generations of Frye artisans dedicated entirely to the art of craftsmanship. The result is beautifully made footwear, bags and accessories with a long and illustrious history. Today that legacy continues with the introduction this fall of Frye’s first-ever apparel collection for men and women. Rooted in tradition, Frye was originally inspired by our everyday American heroes over the decades. Frye traveled the world on the feet of our servicemen — even General Patton. News of Frye’s outstanding quality and reputation spread. Frye has since become an American icon, outfitting many of the many big names from John Lennon to Jackie O. Chosen for its inimitable style and uncompromising quality, Frye is a longtime favorite of rock stars and celebrities alike. Frye’s iconic boots have defined eras, embodied social movements, outlasted trends and defied time. Frye captures the essence of timeless American style – the promise of a dream. That promise is held deep within the DNA of our very own genetic codes. Embedded within our legendary and historic styles remains a wellspring of the promise of adventure, courage and individual freedom. Against the backdrop of the great American landscape, Frye’s place in history is assured. There are many lookalikes but only one Frye.