Equinox Hotel: 2019 With the tagline, “Where the science of fitness meets the art of travel,” you can bet that this new foray into hospitality from gym chain Equinox is going to have some of the best marketing in the industry. The hotel will take up residence in a soaring tower in the $25 billion Hudson Yards development and will target the same upscale, health-driven demographic as the fitness chain that owns it. Don’t expect to find sweaty equipment in your accommodations. Instead, guests can access to the hotel’s 60,000-square-foot fitness center (Equinox’s largest) and a slew of wellness-focused offerings, including healthy in-room dining and an on-property spa, to help them stay fit while on the road. CR7 By Pestana Hotel: 2019 CR7 is a collaboration between Portuguese hotel chain Pestana and soccer superstar Cristiano Ronaldo. The lifestyle brand is defined by seven pillars aimed at attracting a young, adventurous demographic, and currently comprises two properties, one in Lisbon and the other in Funchal. flagship will be this New York location near Times Square on W. It will have 177 guestrooms, including six with their own private terraces, a breakfast area, and, of course, a fitness center.